Audi’s VR strategy – Experiences, Status and Outlook | VR NOW Con & Awards 2017
German car manufacturer Audi is often regarded as the technological spearhead of the Volkswagen group. Besides making huge progress with “piloted driving” – this is how Audi calls self-driving cars – the Bavarian company implemented Virtual Reality from early on. In this talk, Audi’s Strategy Lead Immersive Technologies Marcus Kühne introduces one of the world’s most complex VR driven sales application at its dealerships from mid this year. Marcus shares his experiences and gives us interesting insights around Audi’s VR activities today and in the future.
http://www.vrnowcon.io
*Brought to you by VRBB - Virtual Reality e.V. Berlin Brandenburg
*Produced by BOOSTER SPACE – MADE WITH LOVE IN BERLIN.
*Funded by MEDIENBOARD BERLIN-BRANDENBURG