Bella Hadid became the brand face of the Austrian jewelery brand Swarovski.
2Bella Hadid became the brand face of the Austrian jewelery brand Swarovski.
Famous jewelery brand Swarovksi has released its first campaign in which 25-year-old American model Bella Hadid is the brand face.
Famous photographer duo Mert Alaş and Marcus Piggot shot the campaign, whose creative director was Giovanna Engelbert. Hadid had previously worked with Mert Alaş on Missoni's campaign shoot and had come to Cappadocia.
Showcasing different colored jewels in each image, the model posed with clothes of the same color.
"REPRESENT THE NEW GENERATION"
“Bella Hadid reflects very well the individuality and change-oriented attitude of the new generation,” said Engelbert, creative director of the campaign.
Hadid said, “We had crossed paths with Swarovski before. A timeless and iconic brand. I love the new collection, I especially like the stance of the brand as a contemporary jewelery brand.”
“Jewelry should celebrate individuality and self-expression. Swarovski celebrates all individuals and at the same time all sense of showing off” and expressed that he is very happy to be the brand face.
Hadid most recently attended the Met Gala in a black Burberry signature dress. The model preferred an outfit designed by Turkish designer Dilara Fındıkoğlu at the after party.