Bronco R Race Prototype Unveiling and Exhaust Sound

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Published on November 5, 2019 6:18:01 PM ● Video Link: https://www.youtube.com/watch?v=oMZ7KXbn_x4

Duration: 6:42

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Hidden behind an innocuous security door in a Ford studio basement, a small team led by Paul Wraith, Bronco chief designer, worked since July to make the race prototype unmistakably Bronco at first sight. The team worked in secret to create a one-off build that hints at the all-new Bronco to come, while paying homage to the first-generation Bronco’s styling and proportions that made the nameplate an instant off-road icon a half-century ago.

The team focused on creating a race-ready look with an overall heritage-inspired design language. With its compressed body height and long-travel suspension, Bronco R features an ultra-wide stance, while a variety of aero components reinforce its performance intent. The prototype’s lightweight composite body includes a clamshell hood and roof, as well as clean body panels that harken back to the first-generation Bronco models (1966 – 1977). A cut-roof design allows rear seat passengers to use a second-row hatch for access.

The exterior incorporates 15 LED lightbars from Rigid, including a grille sequence framing the new BRONCO brand lettering boldly. To underscore that this is a one-of-a-kind racing prototype, the “R” is given a sharp graphic treatment. Washers inscribed with the Bronco name are visible at various points around the exterior and secure the composite skin to the roll cage beneath it.

A unique race-focused interior features lightweight off-road racing shells from Recaro for all three seating positions. Simple surfaces of the instrument panel nod to the first-generation Bronco, and the integration of a MoTeC data acquisition system enables real-time monitoring and measurement of the prototype’s performance attributes.

With its exterior inspired by the winning 1969 Baja 1000 Bronco livery, the Ford Performance Bronco R race prototype pays tribute with its red, white and black colors accented by its blue space frame. No. “2069” stretches across its rear quarter-panel and wing – “20” to signal the class in which it will race and “69” in honor of the year in which Hall and Minor roared to an overall victory in the Mexican 1000 (now SCORE-International Baja 1000).

“My grandfather was so proud of the 1969 Baja race and of his Bronco,” said Shelby Hall. “More than just the memory of winning Baja, he loved that Bronco. I have no doubt he would be blown away by the Bronco R race prototype.”

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