Browsers tell Google to "FLoC off."

Channel:

Gardiner Bryant

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Published on April 23, 2021 9:00:04 AM ● Video Link: https://www.youtube.com/watch?v=2-zUcrQxCnk

Duration: 7:58

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So Brave, Vivaldi, and it seems even Firefox have said "no" to Google's proposed surveillance advertising API they call FLoC. However, it seems Microsoft and Apple are being more diplomatic. Let's explore why.



If you haven't seen the video I did about Google's distributed surviellance API called FLoC, you can find it here: https://youtu.be/lxcdoWySvb8

https://www.theverge.com/2021/4/16/22387492/google-floc-ad-tech-privacy-browsers-brave-vivaldi-edge-mozilla-chrome-safari


Apple's proposal: https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/


Microsoft's proposal: https://github.com/WICG/privacy-preserving-ads/blob/main/Parakeet.md

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