Bud Light: Sales Plunge by 17% amidst Mulvaney Drama
75Bud Light’s promotion of “365 Days of Girlhood” featuring Dylan Mulvaney has led to a 17 percent drop in sales as customers continue to boycott the brand. This could signal a shift in consumer behavior towards national beer brands and those who flirt with “woke” advertising.
Bud Light suffered a significant drop in sales and volume, losing 17 percent and 21 percent, respectively, according to sales data from Bump Williams Consulting and NielsenIQ.
In comparison, Miller Lite and Coors Light saw an increase in sales by 18 percent. The latest market share showed Bud Light losing 6.7 percent last week. This information was originally reported by the NY Post, citing the sales data ending April 15.
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