CAP - Testing Hot Topics & Moving Forward in 2022

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The Reebok Collective, a group organized by Reebok to create an inclusive community of acceptance and belonging, has partnered with decorated upcycle designer Justin Mensinger to advocate for mental health awareness with their “Pieces of Us” limited-edition sweatshirt collection. Mensinger, winner of a hit fashion and streetwear design series, created six one-of-a-kind eco-conscious designs that highlight mental health messages and feature repurposed patchwork pieces from the closets of the Reebok Collective’s very own members including Broderick Hunter, Lazarus Lynch, Richie Shazam, Amrit Sidhu, Maxwell Pearce, and Kendra Oyesana. The six sweatshirts will be auctioned off on the world’s leading impact marketplace, Charitybuzz, in January with all proceeds going to Reebok’s non-profit partner BOKS, an organization that aims to instill positive physical and mental health practices into every child’s daily routine. The holidays can be a rather emotional time for all and, through this initiative, Reebok looks to further its mission to provide inspiration and mental health support to underserved communities.

“The Reebok Collective was created to celebrate the stories of individuals who champion and advocate for various causes and platforms. One common denominator that unites this group is our belief in the importance of individuality and mental health,” said Nicole Adriance, Director, US Brand Activation, Reebok. “We’re so proud to bring this group and Justin Mensinger together to create an incredibly unique collection that advocates for a topic we all feel passionate about.”

“I wanted the pieces in this collection to tie together cohesively but also have their own unique look and feel. Each piece of clothing that previously held someone’s energy and style came together to create a new story and new garment that someone else can enjoy,” said Justin Mensinger. “With the inspirational quotes gathered from our Reebok Collective members I was able to add messages that are universal reminders to each of us. I can’t wait for the world to see this collection.”







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