Career Networking Levels Up: A BranchOut Case Study | Rick MARINI
3While social gaming companies like Zynga, Disney Playdom and Crowdstar are building huge entertainment franchises whose vast numbers of players rival the size of small countries, services like BranchOut demonstrate that Facebook is also a viable platform for business. More than just a job hunting or professional networking tool, BranchOut actively utilizes tactics, techniques and strategies found in gaming, particularly social games, in this decidedly non-gaming context. Hear BranchOut CEO Rick Marini talk about their approach to leveraging the social graph and conventions found in gaming to make a fun, engaging and incredibly useful professional networking service.
For slides visit: http://casualconnect.org/lectures/business/career-networking-levels-up-a-branchout-case-study-rick-marini