Who Needs Virality | Andrew Sheppard

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=_LqPCZGuEGQ


Duration: 29:26
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Many "experts" claim that you can't build a successful social network game without virality. Andrew Sheppard shares the story of how Kabam sliced through a market of undifferentiated farming and pet simulation games to create Kingdoms of Camelot, the #1 massively multiplayer social game on Facebook...without the benefit of virality.

For slides visit: http://casualconnect.org/lectures/community-social/challenging-social-success-conventions-who-needs-virality-andrew-sheppard



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Tags:
Andrew SHEPPARD Kabam
Casual Connect Seattle 2011