Dash to the Top | Chris WILLIAMS

Channel:
United States GameDaily Connect
Subscribers:
11,300
Published on ● Video Link: https://www.youtube.com/watch?v=Xd9aKb0olDE


Duration: 26:17
173 views
1

In this talk, Chris Williams, VP and general manager of mobile at PlayFirst, will reveal the secrets that have propelled PlayFirst into one of the leading mobile game publishers with over 12 million iOS downloads of its Dash franchise games, and more recently, launching new hit games such as Egg vs. Chicken. This presentation will explore the "why" behind PlayFirst's startling track record of launching each of its mobile games into the Top 20 and maintaining an ongoing Top 200 status for many of them. Williams will share insights from PlayFirst's current acquisition, retention, and monetization strategies for both premium and freemium products as well as discuss general trends and emerging platform opportunities. This talk is a 'must see' for any publisher looking for success in the highly competitive mobile gaming market.

For slides visit: http://casualconnect.org/lectures/mobile/dash-to-the-top-building-the-most-successful-premium-casual-gaming-franchise-in-the-app-store-chris-williams



Other Videos By GameDaily Connect


2011-08-162011: Social Games Year in Review Steve MERETZKY, David ROHRL
2011-08-16Challenging Social Success Conventions: Making Every Game a Success Story | Jens BEGEMANN
2011-08-16What Makes a Game a Hit or a Miss: Lessons from Slice It! | Lydia HEITMAN
2011-08-16Meet The Investors | Tim Merel,Viney SINGAL,Hany NADA, Greg GOTTESMAN,Tim CHANG, Kushal SAHA
2011-08-16The Making of Snoopy Flying Ace | Clark STACEY
2011-08-16Developing Windows Phone 7 Games from the Ground Up | Charles COX
2011-08-16PlayBook: Building The Easy and Developer Friendly Ecosystem | Anders JEPPSSON
2011-08-16Adding Value: Lessons Learned from a Developer being a Publisher | Kyu LEE
2011-08-16Measure or Die: Analytics and F2P Mobile Game Design | Jeferson Valadares
2011-08-16How to Create and Market Big Brands for Mobile | Vivian LEE
2011-08-16Dash to the Top | Chris WILLIAMS
2011-08-16Social Games for Smartphones; The Challenges and the Opportunities | Hong-Yee WONG
2011-08-16All or Nothing: Transitioning from Work for Hire to Original IP | Shainiel DEO
2011-08-16A Bird In The Hand: How to Make Your IP Work for You | Peter VESTERBACKA
2011-08-15Playboy Makes Its Move: Applied Game Mechanics in Miss Social 2011 | Molly KITTLE
2011-08-15Gamification For Everyone: What's Your Strategy? | Keith SMITH
2011-08-15Career Networking Levels Up: A BranchOut Case Study | Rick MARINI
2011-08-15M&A Interview with the Buyers | Nat BURGESS
2011-08-15Gamification and SocialTV: The New Way to Watch | Jesse REDNISS
2011-08-15How Gaming Transforms the Workplace | Ross SMITH
2011-08-15Creating Compelling Experiences | Amy Jo KIM


Tags:
Chris WILLIAMS PlayFirst
Casual Connect Seattle 2011