Competing On The Basis Of Speed
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Published on ● Video Link: https://www.youtube.com/watch?v=U_HgMduuE5s
23Google Tech Talks
December 15, 2006
ABSTRACT
Companies that compete on the basis of speed create a huge competitive advantage. But going fast is not easy. Speed requires a precise understanding of value: who, what, when, where, how, and why people will love your product. And it means getting value to them without complexity creeping into either your product or your process.
Complexity comes in three basic flavors:
1. Inconsistency - Anything that is uneven, unbalanced, or irregular.
2. Overload - Any excessive or unreasonable burden.
3. Waste - Anything that unnecessarily takes up time, effort, space, or money.
All three flavors of complexity are rampant in software development...
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