Computers can now read emotions — here’s how that will help you sell products
0Computers can now read emotions — here’s how that will help you sell products.
Two years ago, luxury car brand Bentley created an app to solve what must be the epitome of first world problems: helping customers pick the right Bentayga SUV, based on facial emotion analysis.
The Inspirator App, which is no longer available, scanned your facial expressions while showing different videos containing “lifestyle-themed stimuli” to work out which customizable features — wheels, paint, and interior — best fit your taste.
The app was a gimmicky tool at best; something fun to play with for those who can afford a $300,000 car but in no way a scientifically valid method to match emotion to preference.
Still, technology that can read your emotions is becoming increasingly advanced — and marketers are taking notice. Emotions play an important role in the customer’s decision to make a purchase, so emotional analytics are of great value to marketers and advertisers.