Confused.com
0Confused.com, by Wikipedia https://en.wikipedia.org/wiki?curid=10120326 / CC BY SA 3.0
#Financial_services_companies_established_in_2002
#Companies_based_in_Cardiff
#Vehicle_insurance
#2001_establishments_in_the_United_Kingdom
#Internet_properties_established_in_2001
#Online_financial_services_companies_of_the_United_Kingdom
Confused.
com is a UK based financial services comparison platform specialising in comparison of insurance and financial services, including car insurance, home insurance, energy, van insurance and life insurance.
Confused.
com's platform includes a website and app.
Confused.
com launched in 2001, becoming the UK’s first car insurance comparison site.
Its offices are based in Cardiff, Wales.
Confused.
com was part of the Admiral Group plc until its sale to RVU on 30 May 2021.
Confused.
com is regulated by the Financial Conduct Authority.
Confused.
com has undergone a high degree of management churn in recent years.
At the top level, founding Managing Director Kate Armstrong, an IT consultant originally from Sydney, retired from the business in 2005, following the successful flotation of the Admiral Group.
She was succeeded by Deborah Williams who took the reins from 2005 to 2007.
The business underwent expansive growth in this period with profit hitting £36 million in 2007.
It was with some degree of surprise therefore that the industry received news of Williams' departure to join a relatively unknown insurance broker.
Williams was succeeded by Carlton Hood in the newly created position of CEO. The sector was shaken up by the ground breaking Compare the Market campaign in 2009; Confused.
com, along with other established competitors, lost market share.
Hood resigned abruptly in 2010 and was succeeded by Group FD Kevin Chidwick as an interim measure.
Chidwick remained in place until January 2012 and was succeeded by Admiral Group senior manager Nic Weng Kan followed by Martin Coriat.
Coriat was MD of Admiral-owned French comparison site LeLynx.
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