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Here's how to Convert GIF to MP4 in Windows.

i. Here are some pros and cons of converting GIF files to MP4 video format:

Pros:

- MP4 is a more modern and efficient video codec than GIF. It results in much smaller file sizes for the same quality video.

- MP4 supports higher resolutions and frame rates than GIF, allowing for sharper, smoother video.

- MP4 allows for advanced compression techniques that are not available for GIF, like H.264.

- MP4 videos are compatible with more devices and web browsers than GIF. They can be embedded easily.

- MP4 supports audio tracks, which you cannot have in GIFs.

Cons:

- Converting to MP4 is lossy - some image quality may be lost in compression. Complex frames may show artifacts.

- GIFs support animation loops seamlessly. In MP4, you may need to add looping metadata manually.

- GIFs allow partial transparency. MP4 does not support variable transparency.

- Certain GIF animations with too many colors per frame may not compress well into MP4.

- MP4 conversion can be time consuming for large GIFs, requiring encoding and frame rate adjustments.

- Some platforms and older browsers may not fully support MP4 videos.

So in summary, MP4 is better for efficient storage and playback, but GIFs maintain image quality and simplicity for short looping animations. Evaluate your specific needs when deciding on conversion.