D&AD Awards 2012, Best of Year: Not Anymore [D&AD Annual Report, Publication Design Category]
1Concept Overview:
As for today, digital medias offers far more detailed metrics than print. Based on full-research on these sorts of media, the incredible yet amazing and great things can be done on screen, which is far more powerful and memorable that any print could offer, because it tells us about what will happen next in an instance.
The idea that is derived from here showing the change in a transition of thinking, that we believe that an idea should be executed at one stance, whereby the next stance should be something a little stronger. Therefore, the more experiences that are built up little by litte, it becomes more capable. This is the idea derived by “Not Anymore”.
Group Members:
Yiu Boon Sin – AD905-1
Simon Yip Yu Wen – AD905-1
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