Shell PinFuel

Channel:

The One Academy

Subscribers:

187,000

Published on March 6, 2015 4:30:33 AM ● Video Link: https://www.youtube.com/watch?v=ReNXVEG3Ork

Duration: 2:01

450 views

8

Our concept is to convey Shell product message, “design to last longer”, through a pinball game which called PinFuel. By visualizing the pinball board as the journey that the ball travels, it will represent the driving experience alongside with some dierent “Power Ups” that symbolize the Shell FuelSave Tips that help user to last longer in the game. Along with this, these powers will serve as an opportunity to educate those who want to save their fuel in long term with Shell product and learn how to save fuel in a fun way. The game has the objective to play as long possible to
get higher score, which are related to Shell product message, we believed that this
game is the most suitable platform to deliver the message. So, we designed this
game as a public challenge with an interactive game installation that allow users to
connect and turn their smartphone or tablet into a game console in the event and
sharing results on social medias.

Group Members:
Steven Felix Puwandi - BDI1105-1
Ang Tze Ping - BDI1105-1
Hooi Kah Suit - BIMD1105-1