Design a Killer Customer Journey (to keep 'em coming back) — PMF, part 3
19Download your free PMF cheat sheet — https://gamethinking.io/pmf
How do you keep customers coming back? By designing the right customer journey.
Welcome back to our 4-Part Game Thinking series, where we continue exploring the core of startup success – Product-Market Fit.
In this video, learn why a strong customer journey is essential for driving retention, and discover three actionable tips to help you build engagement from the ground up.
CHAPTERS
0:00 How do games entice people into playing again and again?
1:32 Tip #1: Journey-first approach to designing engagement.
2:04 Tip #2: Talk to your high-need customers upfront
3:00 How listening to customers helped The Sims succeed
3:24 Tip #3: Give customers an activity that they can get better at
3:51 Habit Loop
4:19 Validate product idea by drawing an end-to-end storyboard
4:44 Next: Test your product idea
KEY INSIGHTS
🚀 Journey: Find out why focusing on the journey rather than points and badges is the best way to keep your customers engaged.
🚀 Superfans & Unmet Needs: Learn the importance of talking to your most passionate customers to build a journey that supports their needs and desires.
🚀 Habit Loops & Progression: Understand how to give your customers an activity they can improve at, leading to increased engagement.
BONUS
📒Don't forget to download our free Product-Market Fit Cheat Sheet, tailored to complement this series - https://gamethinking.io/pmf
DON'T MISS OUT!
Stay tuned for the final video in our series - Testing your product concept. And as always, hit that subscribe button, turn on notifications, and join us on this exciting journey. Let's unlock the secrets to startup success together!
#productmarketfit #startupsuccess #customerjourney #retention #gamethinking
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