Find Your Ideal Product Testers
Have you ever launched a product only to find crickets instead of customers? π
You're not alone. Without the right early adopters, even the best ideas fail to get traction.
The secret is finding your "superfans" - a small niche of high-need early adopters.
These fans have four key traits:
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They have the problem your product solves
β
They know they have this problem
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They need no convincing to try your product
β
They've tried other solutions
Superfans provide the best possible feedback because they instantly "get" your product. They'll tell you exactly what's working and what's not.
Don't leave product-market fit to chance. Find your superfans first and let them guide your product development. Their early input will help you on the path to success.
Watch the full video here: http://youtu.be/kNj_lBNz1Ik
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