Discoverability, Content Creation and the Importance of Journalism in the Communication Eco-system

Discoverability, Content Creation and the Importance of Journalism in the Communication Eco-system

Channel:
United States GameDaily Connect
Subscribers:
11,400
Published on ● Video Link: https://www.youtube.com/watch?v=SrX-jJcxGRM


Duration: 25:42
120 views
1

Delivered at Casual Connect Europe 2019. This panel will discuss discoverability in 2019 and the challenge of ethical journalism vs clickbait and influencer apocalypse. How can a developer emerge and get their game discoverable? How to manage the communication mix of influencer, traditional journalism and getting noticed on social media in a market where quality is not enough to sell?

PANELISTS:
Korina Abbott, Marketing Consultant & Founder, KAGames
Andy Robinson, Editor-In-Chief, VGC (VideoGamesChronicle.com)
Andy Griffiths, PR & Marketing Consultant
Hollie Bennett, UK Head of Communication, CD PROJEKT RED
MODERATOR: Stefano Petrullo, Founder, Renaissance PR



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Tags:
CCEurope19
Casual Connect 2019
Casual Connect
gaming
GameDailyConnect
Korina Abbott
KAGames
Andy Robinson
VGC
Andy Griffiths
PR & Marketing Consultant
Hollie Bennett
CD PROJEKT RED
Stefano Petrullo
Renaissance PR