3 Useful Case Studies from Hyper-Casual Games and Ad-Funded Apps | Yaniv Nizan

3 Useful Case Studies from Hyper-Casual Games and Ad-Funded Apps | Yaniv Nizan

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=kbPnO-nmVds


Duration: 21:47
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Delivered at Casual Connect Europe 2019. With ad-revenue becoming a more substantial and significant amount of total publisher revenues, there are a few major problems with the current "naive" measurement method. In a world of performance mobile marketing and mixed payout methods, hyper-casual games and today’s ad-funded apps publishers are missing the opportunity to reveal the real value (LTV) of a user and to have data-driven marketing decisions that would translate to lifts in revenue, growth and control over the data and its granularity. Yaniv Nizan, SOOMLA's CEO will be presenting 3 case studies from the companies pioneering ad LTV measurement. SOOMLA is the market leader in mobile monetization measurement and the first company to offer monetization measurement.

Download slides at: https://bit.ly/31tgMfV



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Tags:
SOOMLA
Yaniv Nizan
CCEurope19
Casual Connect 2019
Casual Connect
gaming
GameDailyConnect