Discovering the Quality Of Life Polaris, Powered by Royal Commission for AlUla - #FII7 Day 2

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"Discovering the Quality Of Life Polaris, Powered by Royal Commission for AlUla" took place at the 7th Edition of the Future Investment Initiative on October 24th, 2023.

With the unlocking of 200,000 years of history in AlUla, the world's largest cultural oasis has been elevated into a thriving developing, striving to set a new global standard for quality of life, benefiting both residents and visitors alike. A UNESCO survey has unveiled the predominant challenges faced by natural and cultural heritage sites worldwide, including climate change, uncontrolled urbanization, quality of life issues, mass tourism, and insufficient local engagement. How has AlUla effectively tackled these challenges head-on, managing to strike a careful balance between advancing economic viability, preserving its cultural treasures, and meeting the demands of a digital generation with bold, innovative, resident-centered design –all in pursuit of cultivating a vibrant and prosperous community, where people can live, work and play?

Speakers:
Sultan ALKhuraissi, COO, Royal Commission for AlUla



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