DML2015 Ignite Talk - Allie Hoffman

Channel:

Connected Learning Alliance

Subscribers:

2,210

Published on June 18, 2015 10:52:04 PM ● Video Link: https://www.youtube.com/watch?v=_Bg3ZOoJKFc

Duration: 3:48

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"A Warrior Instinct: Pairing Story + Media to Create Seismic Social Change

I've never been inside a traditional organization, so all my learning had to happen in-action, and all my progress had to be self-motivated. A by-product is fearlessness.

Last year, I launched social impact campaigns with 2 activists, and both have changed the conversation on their respective issues.

Geena Rocero and I founded Gender Proud last March, right before she came out as transgender at TED, and since then the campaign has worked to bring a more enlightened conversation about the trans experience to the mainstream.

Then I partnered with Brittany Maynard, who passed in November from brain cancer. She'd recently moved from California to Oregon, and she was angry that her state didn't have better death with dignity laws. We got together and decided on a core message, call to action, and what impact we wanted her story to create. Seven months later, there's 25 states with 'Brittany Bills' advocating for expanded right-to-die laws pending.

The talk will focus on how to pair story with a strategy for dissemination, and how to elevate it to the mainstream. It'll also address why *most* campaigns // stories never see a certain level of attention, and why clear goals are so critical."