Do Not Track: Technology, Policy, and Politics

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Microsoft Research
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Published on ● Video Link: https://www.youtube.com/watch?v=4G8ynqOf2VE


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Vlog
Duration: 1:28:14
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Web tracking is pervasive: the average popular website incorporates over fifty third-party tracking mechanisms. And web tracking is unpopular: a majority of Americans oppose the practice. Do Not Track is a technology and policy response that would provide users with a simple, universal web tracking opt out. Both the Federal Trade Commission and the Department of Commerce have signaled support. This talk explores central questions in the ongoing web privacy debate: * What information do third parties collect about users? * What technologies do third parties use to track users? * What limits does the online advertising industry's self-regulation impose? * What should Do Not Track prohibit? * Who should enforce it, and how? * What would the economic impact be? * Could it actually happen? To learn more, visit http://donottrack.us and follow @donottrack.



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