Do SYNTHETIC USERS help or hurt product design?
12AI is transforming customer research and product design — but where do synthetic users fit in?
In this insightful conversation with Hugo Alves, co-founder of Synthetic Users, we explore how AI-generated synthetic users and user interviews can speed up product discovery, validate ideas faster, & uncover insights before you invest in real-world testing.
You’ll hear when synthetic users are most effective, the limitations to watch out for, & how teams can combine them with live research to accelerate product design cycles.
Listen to the audio podcast here: https://www.buzzsprout.com/222312/episodes/17548993
CHAPTERS
00:00 Introduction to Synthetic Users
00:54 Hugo Alves' Journey into Tech
01:44 Early Career and Challenges
03:33 Transition to Product Management
04:12 Understanding what customers need
05:01 The Birth of Synthetic Users
05:37 Amy's Parallel Path and Skepticism
07:09 Founding Synthetic Users
08:52 Experimenting with Miro Plugins
12:23 Concept Testing with Synthetic Users
16:23 Success Stories and Challenges
21:04 Concept Testing
KEY INSIGHTS
🎯 Synthetic users can quickly test early concepts before live interviews.
🎯 AI research tools work best when paired with real human validation.
🎯 Speed and cost savings make synthetic users ideal for early-stage product design.
📌 RELATED LINKS
🌐 Synthetic Users – https://www.syntheticusers.com/
💼 Hugo Alves on LinkedIn – https://www.linkedin.com/in/hugomanuelalves
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