How AI is Revolutionizing Product Discovery & Design
6In this thought-provoking conversation with Hugo Alves, founder of Synthetic users, we explore the next frontier of AI: agent-based systems capable of designing, testing, & even validating new products. We're talking products that build products.
Hugo shares how large language models (LLMs) are developing a “world model” of human psychology, why agentic systems will redefine product development, & how synthetic users can complement human research.
Listen to the audio podcast here: https://www.buzzsprout.com/222312/episodes/17548993
CHAPTERS
00:00 Introduction
00:59 What's coming next: Agentic Systems
01:34 Implementing Synthetic Users with Agents
03:06 The next frontier is Innovation
06:08 LLMs internalize how the world works
09:05 Building on LLMs
10:39 Orchestrating agents
KEY INSIGHTS
🎯 Agent-based systems will enable AI to run the full loop of product design.
🎯 LLMs are increasingly good at modeling human psychology and cultural nuance.
🎯 Human creativity and intuition remain critical for breakthrough innovation.
📌 RELATED LINKS
🌐 Synthetic Users – https://www.syntheticusers.com/
💼 Hugo Alves on LinkedIn – https://www.linkedin.com/in/hugomanuelalves
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