❌DON'T CLICK! Enemies far away HATE this TRICK!❌
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If you cannot hold someone's attention for a sentence, you have no hope of getting them to read the rest of your article.
The same is true for headlines; stark, witty or intriguing ones can draw the reader's eye to a story.
Headline writing has long been considered a skill but, in the digital age, a new word has become synonymous with online journalism - clickbait.
Put simply, it is a headline which tempts the reader to click on the link to the story. But the name is used pejoratively to describe headlines which are sensationalised, turn out to be adverts or are simply misleading.
- Ben Frampton
BBC news
September 2015
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