E3 Has Been Cancelled FOREVER!

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E3's significance waned even before the global pandemic struck. Major industry players had already started to chart independent paths for connecting with their audiences. Giants like Nintendo with its Direct presentations, Sony's State of Play, and Microsoft's Xbox Games Showcase pivoted to direct-to-consumer models. These digital showcases offered a more cost-effective and direct channel to reach their target audiences, circumventing traditional industry-centric events.

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