E3 Was Once the Biggest Gaming Event in the World… Then It Died
0E3 was once the biggest gaming event in the world — the place where legendary announcements were made, unforgettable moments happened live on stage, and gamers everywhere tuned in to see the future of the industry. But today, E3 is gone.
In this video, I take a look back at what made E3 so special, why it mattered so much to gamers like me, and how it all slowly fell apart. From iconic stage reveals to awkward live demos, E3 had a unique energy that no other event has been able to capture. I especially dive into Ubisoft’s E3 2015 press conference — a showcase that meant the world to me as a kid and perfectly captures the magic and chaos of what E3 once was.
We’ll explore the rise and fall of E3, how companies like PlayStation, Xbox, and Nintendo shifted away from the event, and why Geoff Keighley’s Summer Game Fest has taken its place. More importantly, we’ll reflect on what we lost when E3 disappeared — the hype, the community, and the feeling that every June, the whole world of gaming stopped to celebrate together.
If you’ve ever wondered what happened to E3, why it died, and why so many gamers still look back on it with nostalgia, this video is for you.
0:00 What is E3?
1:07 E3 2015
1:52 E3 press conference livestreams
2:53 Ubisoft 10 years ago
3:50 Assassin's Creed Unity and how it flopped
4:47 How Ubisoft used E3 as a PR move (successfully)
5:21 Cringiest moment in Ubisoft's E3 press conference
6:00 Top 3 games in Ubisoft's press conference (in my opinion)
6:24 Rainbow Six Siege (RB6)
7:07 Assassin's Creed Syndicate (AC)
8:30 Assassin's Creed Pre-Syndicate & Post-Syndicate
9:03 For Honor
9:57 Surprise Appearances in Ubisoft's E3 press conference
10:52 Google searching E3 in 2025
11:42 Why E3 Died
13:15 Gaming events in 2025 to fill the void
13:47 Why Ubisoft's E3 press conference stuck with me
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