EA buys Glu, the prolific mobile game studio for $2.1 billion to increase sales of microtransactions

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Electronic Arts is buying mobile game developer GluMobile for $2.1 billion. The deal is expected to add $1 billion to EA’s annual revenue. EA says the deal will help it expand its mobile game portfolio and make more money from microtransactions. The company is also looking to expand into other genres, such as sports, with the Glu mobile deal. It’s the latest in a series of deals between EA and mobile game developers, including Naughty Dog and Naughty Boy, that have been announced in the past year. For more on this story, go to CNN.com/soulmatters.



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