Elevating Automotive Content: Integrating UE with Gaussian Splats and AI | Unreal Fest Orlando 2025
153Discover how exceptional production value was achieved for the world’s largest car company by integrating emerging technologies with an established Unreal Engine pipeline.
Rotor Studios recently implemented an innovative hybrid post-production process to deliver a substantial amount of high-quality CG content for two global car launches, operating under both tight budgets and deadlines. Rotor augmented UE’s powerful Procedural Content Generation Framework (PCG) with Gaussian Splats for additional rapid, photorealistic 3D environment creation. Generative AI was also used to create important additional content for both video and still imagery.
Join Scott Bradley of Rotor Studios for a detailed look at how this new workflow helps tackle specific issues like limited locations, time constraints, and shifting client briefs to maximize production dollars and deliver high-quality results. The session features real-world examples and practical techniques successfully applied to in-market projects.
Whether you’re looking to optimize your creative processes or push the boundaries of photorealistic rendering, this session offers insights, practical applications, and lessons to inspire your next production. As these technologies reshape marketing content creation, it's essential to understand their true potential for enhancing existing CG pipelines.