Emiliani Runway V 2012 Show Highlight Video
6Emiliani Enterprises, leading beauty product distributors and educational experts in the world, hosted the 2012 Emiliani Beauty Expo, Runway V, and American Vidal Sassoon tribute from October 20-22nd at the NJ Convention and Expo Center in Edison, NJ for over 8,000 professionals and students in the salon and fashion industries.
The revolutionary event commenced on October 20th with a red carpet opening night gala dedicated to Vidal Sassoon's legacy. World-renowned stylists, celebrities and beauty industry elite came together to honor the late beauty icon and celebrate his unforgettable contribution to the beauty and fashion industries. The tribute was hosted by Sharie Manon and included inspirational speeches from Vidal's son Elan Sassoon; world renowned hairdresser Tim Hartley, and famous hairstylist Ted Gibson. The show's producer and VP of Emiliani Enterprises Andre Chiavelli; Emiliani Family; and So Cap presented Elan Sassoon with a check for The Vidal Sassoon Professional Beauty Education Scholarship program.
In a heartfelt celebration, Vidal Sassoon's iconic looks were showcased in a runway show finale, featuring Emiliani Beauty Expo's main stage artists including Tim Hartley, Damien Carney, Fernando Romero, Patrick McIvor, Scott Cole, Linda Yodice, Noogie Thai, Jennifer Sparveri, Daniel Roldan, Ammon Carver, Boyd Parris, Tina Crenshaw, Raul Da Luz, Leanne Shade, Lenny Strand, Faye Judson, Lonn Bogart Jr, Ian Browning, Anna Cantu, Leonel Rodriquez and Rocky Vitelli. In a surprising show finale, hair artist Phillip Wilson, fashion designer Elisa Jimenez from the hit television show Project Runway and global make up expert, Laura Dee Shelly performed a never-been-done-before demonstration by creating a "runway ready" look in front of a live audience. The rest of the night consisted of a cocktail hour, meet and greet with the artists, red carpet interviews, and a preview of the show floor.
Fashion artists, stylists and students swarmed the expo center as October 21st opened up the groundbreaking, two-day essential tradeshow event. The tradeshow floor was packed with the industry's most innovative new and existing product displays from top brands including Essie, OPI, Elchim, Chi, Sexy Hair, So Cap, Ri Ci and many more. The beauty expo consisted of 10 Hands-On classes, 20 Look & Learn Seminars, and 15 Main Stage Presentations from leading artists in the beauty and fashion industry including Phillip Wilson sponsored by ColorProof; Rocky Vitelli, Leonel Rodriguez and Anna Cantu sponsored by Farouk; Tina Crenshaw and Boyd Parris sponsored by Framesi; Damien Carney and Shannon Simmonds sponsored by Joico; Leanne Shade and Lenny Strand sponsored by Logics; Ammon Carver and Daniel Roldan sponsored by Matrix; Scott Cole, Linda Yodice, Jennifer Sparveri, and Noogie Thai sponsored by Paul Mitchell; and Faye Judson and Ian Browning sponsored by Sexy Hair.
Emiliani collaborated with Stephen Marinaro (TheSalonGuy) who is one of the top media correspondents at Mercedes Benz Fashion Week and several fashion events throughout the East Coast, to bring guests a never-been-done-before runway event during a beauty tradeshow. His expertise with red carpets and fashion events brought a level of the Oscars meets Fashion Week to Runway V. Guests were able to see top salons and fashion designers collaborate together to create a spectacular runway show during October 21st and 22nd of the tradeshow, featuring a 100 foot runway positioned in the center of the main show floor. The fashion designers featured were: Elisa Jimenez from Project Runway, Geary Marcello, Thomas Lavone, Shauntele, Ola Hawatmeh, Ana Segura, Simone Rodrigues and fashion stylist Engie Hassan.
Show producer, Andre Chiavelli created this year's theme, Runway V, to show recognition and appreciation to the five elements of fashion and how they all join together to make this industry successful. Beauty Editors, Make Up Artists, Hair Colorists, Clothing Designers, and Hair Designers were acknowledged throughout the three-day event. The beauty expo was coordinated by show manager, Grisel Garcia of Emiliani Enterprises with support team Creative Directors Brian and Tracy Smith-Grieve, Carla Ford, Tom Harris, Perry Gibbs, video genius Valentino LaRosa, and choreographer Tommy Torres.
For more information on Emiliani and their revolutionary tradeshows, please visit www.emiliani.com.
PR Contact: Leah Drill
The Hip Event
973-707-7125 Ext 12
leah@thehipevent.com