Engaging Players in the Era of Marketing Overload | Amit Bivas

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=SpRwWI5OOyM


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Article about Amit Bivas: http://bit.ly/2cyzFr1 | Delivered at Casual Connect USA. Most players have become intolerant to the bombardment of mass marketing. Instead of encouraging engagement and improving brand perception, generic marketing to large swatches of one’s target audience will lead to brand fatigue and outright negativity. In this session we will discuss the solutions to this challenge, which lie in areas such as data-driven personalization, multi-channel customer marketing and systematic campaign optimization.



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Tags:
Casual Connect
Casual Connect USA 2016
gaming
mobile games
casual games
user retention
data mining
analytics
target audience
demographics
business strategies