Successful In-Game Ads: The Secret Sauce for Monetization | Tammy Levy
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Delivered at Casual Connect USA 2016. Through Kongregate's findings from effective in-game advertising, we’ll cover how to: track and optimize performance; engage as many players as possible; and give rewards that matter. Case studies from Adventure Capitalist, Bullet Boy, Epic Skater, and more will exemplify good and bad ad implementation. Learn how in-game ads can boost your revenue stream or even become your main source.
Download slides: http://bit.ly/2bvnKKS
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casual connect
Casual Connect USA
Casual Connect USA 2016
Tammy Levy
Kongregate
ad integration
ad revenue
bullet boy
casual games
dau
epic skater
in-game ads
kongregate
mobile games
monetization
pocket politics
rewarded video