We'll begin with a history of audio for interactive media and then move into how "hooks" have always been the foundation for audio that stands the test of time. From arcade, to console, to casual games, the industry has seen enormous shifts in consumer tastes and behavior, but some things remain constant: writing great hooks into your music, filling the right niche as well as taking advantage of the impact of interactive media audio. Make the most of your skills while developing strategies to help you move to the next level in the music business through a deeper understanding of the history of interactive media from a global perspective, spanning territories as diverse as Japan, India and North America.