Pivoting, Transitioning and Adding New Business Models | Lisa MARINO

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=KEsOyqML9u4


Duration: 25:09
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Lisa Marino will discuss the transition RockYou has made from an early social game developer to pioneering its Rewards Based Games (RBG) monetization platform, as well as the changes on the media side from delivering display advertising to now focusing primarily on premium video placements

Delivered at Casual Connect USA, August 2013

Download Slides: https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Lisa_Marino_CCUSA_2013.ppt



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Tags:
ROCKYOU
Lisa MARINO
Casual Connect
Casual Connect USA
Casual Connect USA 2013