The Reality of the NewBorn Social Gambling Industry and its Benefits | Vincent MOREL VIDEO
Publishers, especially free-to-play ones can see great benefit by using social gambling mechanisms and best practices to improve KPIs such as retention or ARPU. Fortunatly, there is no need in designing an other casino-style video game to apply principles from social gambling and the sometimes off-putting casino-style game play is the last thing some consumers want. Nowadays, only a few games optimize virtual currency betting whereas it is easy to add competition tools and let people battle for in-game currency. With the proper matchmaking system, smartly balanced, people can find an other interest to play and an other reason to spend money in your game.https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Vincent_Morel_CCUSA_2013.pdf
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