Explain the factors influencing pricing | TYBCOM Sem-5 | COMMERCE-V |

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12. Explain the factors influencing pricing.
(SHORT CODE: Internal - COP External –CDEF)
Internal
i. Costs
ii. Corporate Image
iii. Objectives of Firm
iv. Product
v. Product Life Cycle
vi. Product Line
External
i. Competition
ii. Consumers
iii. Channels
iv. Demand
v. Economic Conditions
vi. Financial Incentives
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