Explain the steps in the process of marketing research.Lecture 5 | TYBCOM Sem-5 | COMMERCE-V |

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Explain the steps in the process of marketing research
SHORT CODE :- IC DC
i. Identify and Define Problem
ii. Conduct a Preliminary Investigation
iii. Determine Data Needs
iv. Determine Data Sources
v. Create the Research Design
vi. Design Questionnaire
vii. Designing Sample of Respondents
viii. Collection of Data
ix. Organization of Data
x. Analysis and Interpretation of Data
xi. Preparation of Research Report
xii. Follow-up of Report
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