Exploring the other side of Square Enix

Channel:

Polygon

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1,400,000

Published on October 12, 2013 1:08:56 PM ● Video Link: https://www.youtube.com/watch?v=aV31RtU1mtQ

Game:

Aliens: Colonial Marines (2013)

Duration: 2:15

4,486 views

78

In 2005 Square Enix began building a mini-market within its empire of international video game offerings. The company's line of merchandise for its own titles — especially the Play Arts figures modeled after popular game characters — inspired a handful of other companies to reach out for their own toy lines.

Now Square produces lines of figurines from DC Comics, Metal Gear Solid and more, with recent additions to the Play Arts line heralding from Robocop and Aliens: Colonial Marines. It's not just all Final Fantasy anymore; Square Enix is catering to collectors across a wide swathe of fandoms. More from Polygon:

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