Exterior & Interior 2021 Nissan Ariya | Electric Crossover
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Nissan today revealed to the world the all-new Nissan Ariya electric crossover, marking a new chapter for Nissan electric vehicles. The EV premiered globally through a virtual event hosted at the soon-to-open Nissan Pavilion in Yokohama.
The exterior
The all-new Ariya is Nissan's ultimate expression of style and technology, with each complimenting the other in aesthetics and function. The model's 100% electric vehicle platform removed fundamental limitations and allowed designers to take new approaches to existing components.
The styling represents the Ariya's first Nissan Intelligent Mobility "touchpoint," signaling a significant redefinition of Nissan's design philosophy. This new philosophy is based on what Nissan calls Timeless Japanese Futurism – characterized by a distinctive Japanese approach conveyed in a simple-yet-powerfully modern way. Designers embraced this with the keywords sleek, sexy and seamless to communicate how an EV paired with advanced driving capabilities can offer a new perspective to design, function and the ownership experience.
Embracing the Japanese term iki, which characterizes the Ariya's chic, cutting-edge nature, the front of the vehicle appears seamless, elegant and fresh. It's highlighted by a shield - a reimagined grille for the EV era. The shield, incorporating a 3-D, traditional Japanese kumiko pattern just under the smooth surface, protects sensing equipment used for ProPILOT functions and Intelligent Key detection without the aesthetics interrupting operation.
Nissan's redesigned brand logo is prominently placed at the center of the aerodynamic shield, beaming with crisp definition from the 20 LEDs that compose it. The new brand logo represents Nissan's passion and dedication towards innovation by challenging conventional approaches. In keeping both sun and bar design elements, the logo signals a respect for the company's heritage while moving towards a future of mobility services and electrification.
The lower section of the shield is bordered by subtle lighting that illuminates, along with the logo, when the Ariya is ready for operation. Thin LED headlamps, constructed with four 20-millimeter mini-projectors, are combined with sequential turn signals to reinvent Nissan's signature V-motion design.
When viewed from the side, the Ariya seems to be constantly slicing the air thanks to a low, sleek roofline. Sporty, five-spoke, 19-inch aluminum wheels (20-inch wheels also available, depending on the grade) communicate the vehicle's dynamic stance and sporty nature.
A single, uninterrupted horizon line that stretches across the side profile, linking the front fascia and the rear, conveys linear movement, creating architectural beauty in tension and drama from every angle.
The rear of the Ariya is equally striking, characterized by a steeply raked C-pillar that blends flawlessly into the rear deck. The one-piece light blade, representing the rear combination lamps, has been engineered to give a blackout effect when parked, and a consistent red illumination, day or night, when in use. Rear fender flares and a high-mounted rear wing signal the Ariya's powerful EV capabilities.
The interior
Defined by the Japanese term ma – referring to spatiotemporal openings – the cabin of the Ariya has been designed in the most efficient and comfortable way. The interior is more akin to a sleek cafe lounge on a starship, evoking performance and intrigue, than to a traditional automotive cabin. The advantages provided by the company's all-new EV platform have enabled the Ariya to offer the most spacious cabin in its class. The compact nature of the powertrain components made it possible for Nissan's engineers to install the climate control system under the hood (where a traditional gasoline engine would be), allowing the designers to utilize the whole length of the cabin without obstructions, such as a transmission tunnel or cabin systems tucked under the instrument panel. Also, a flat, open floor – made possible by the location of the battery at the base of the chassis – and the Ariya's slim profile Zero Gravity seats result in vast amounts of legroom and easy interaction between front- and rear-seat passengers. The quiet EV drivetrain and the generous use of sound-absorbing materials result in an exceptionally quiet cabin, allowing everyone inside to relax and enjoy the stress-free, lounge-like space.
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