Facebook might be open to some changes on its political ads policy
Reported today on TechSpot
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Facebook might be open to some changes on its political ads policy
The company has been asking Republican and Democrat political advertisers for feedback
The big picture: Facebook has been open about its reluctance to take the responsibility of moderating political advertising on its platform. But seeing as other tech giants like Google, Twitter and Snap have all committed to doing their part to prevent the spread of misinformation through their online tools, the company might be open to changing its tune.
Lately, big tech companies that run ad networks have all outlined changes to their political ads policy in response to the increased public and regulatory scrutiny they face ahead of the upcoming elections. Their approaches are different, but they all have some restrictions in place to crack down on misinformation and actions that threaten election integrity.
At one end of the spectrum is Twitter who, unlike Facebook, has decided to simply place a ban on almost any type of political advertising - save for a few cases when it promotes a good cause. Then there's Snap, who says it's continuing a tradition of vetting all advertising with a focus on factual accuracy. And now even Google has outlined a similar set of rules that will affect search ads, display ads on millions of websites, and YouTube ads.
According to a report from the Wall Street Journal, Facebook is feeling the pressure of being the odd one out, so it has been researching some possible changes to its political ads policy. Apparently it even went to discuss some of these options with large Republican and Democratic advertisers and asked them for feedback and ideas.
The details of the discussions are scarce, but Facebook has reportedly s