Fading affect bias

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Published on April 7, 2025 6:50:13 AM ● Video Link: https://www.youtube.com/watch?v=O7vIVEyFwaA

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The fading affect bias, more commonly known as FAB, is a psychological phenomenon in which memories associated with negative emotions tend to be forgotten more quickly than those associated with positive emotions. FAB only refers to the feelings one has associated with the memories and not the content of the memories themselves. Early research studied FAB retrospectively, or through personal reflection, which brought about some criticism because retrospective analysis can be affected by subjective retrospective biases. However, new research using non-retrospective recall studies have found evidence for FAB, and the phenomenon has become largely accepted.

Source: https://en.wikipedia.org/wiki/Fading_affect_bias
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