How Ultima Online launched the Massively Multiplayer Online game revolution
Long before World of Warcraft, there was Ultima Online, the first MMO. How did this highly innovative & influential game come to be? And what can we learn from its successes and failures?
In our chat with Starr Long, director of Ultima Online, you'll learn how a theater major became a game designer, how Ultima IV blew player's minds, and the shocking things players did early in development.
CHAPTERS
0:00 Introduction
1:12 How a Theater Major became a Game Designer
4:32 Video Game Testers Wanted
7:35 But Actually, I want to Design Games
9:34 Producing Richard Garriott's Haunted Houses
10:29 Let's Make a Multiplayer Online D&D
12:27 Assembling the Team
13:48 How Ultima IV Blew Players' Minds
19:20 How Players tried to Hack Ultima Online
27:05 Take the Time to Test and Tune Games
28:43 People Remember Quality, not Ship Date
30:11 The Importance of Reducing Scope
31:45 Reduce Complexity, not Features
33:56 How Starr & Richard Garriott Mesh
41:34 Lessons from Shroud of the Avatar (Ultima Sequel)
44:07 The Surprising Lesson from Kickstarter
51:58 Tuning In-Game Economies
53:32 Who to Listen to When You're Innovating
54:43 Data are Useless When You're Innovating
56:17 Trends to Watch: Games Built Inside Games
1:00:50 Trends to Watch: Generative AI
------------------------------------------------------------------------------------
📚 ABOUT OUR CHANNEL📚
We deconstruct breakout games & apps to help you innovate smarter and find product/market fit. Hosted by Amy Jo Kim - Game Designer & Startup Coach - prev. Rock Band, The Sims, Covet Fashion Happify, Netflix.
Check out our channel here:
https://www.youtube.com/c/GameThinkingTV/featured
🔔 Don’t forget to subscribe! 🔔
LEARN MORE ABOUT GAME THINKING
Check out our rapid innovation programs for product leaders.👍
https://www.gamethinking.io/programs
Join our free online community 📣 and get in on exclusive free events at
https://www.gschool.io/
Read our Game Thinking book 📘 at
https://gamethinking.io/book/
FIND US AT 👇
https://gamethinking.io/
GET IN TOUCH 👍
support@gamethinking.io
FOLLOW US ON SOCIAL 📱
Get updates or reach out to Get updates on our Social Media Profiles!
https://x.com/amyjokim
https://www.linkedin.com/in/amyjokim/
https://amyjokim.medium.com/
Game Thinking TV
Other Videos By Game Thinking TV
Other Statistics
Ultima Online Statistics For Game Thinking TV
Game Thinking TV presently has 1,612 views for Ultima Online across 1 video, with his channel currently having around 1 hour worth of content for Ultima Online. This makes up less than 0.97% of the total overall content on Game Thinking TV's YouTube channel.