Fitbit Pulls Products From 30 Countries After Google Acquisition
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Fitbit has removed its fitness trackers and smartwatches from being sold in almost 30 countries. The company says it's to align with Google's Pixel hardware availability.
The withdrawals apply to countries across South America, Asia Pacific, Europe and more. Fitbit devices are no longer sold directly in impacted markets.
Google officially acquired Fitbit in 2021 but is now streamlining its wearable presence. Having Fitbit's products match Pixel phone availability simplifies operations.
This video looks at Fitbit's significant pullback from numerous countries and what it signals about the company's future under Google ownership.
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