Game On: 16 Design Patterns for User Engagement

Channel:
United States Google TechTalks
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348,000
Published on ● Video Link: https://www.youtube.com/watch?v=YZCX-izCYMk


Duration: 40:09
15,127 views
117

Google Tech Talk (more info below)
August 8, 2011

Presented by Nadya Direkova.

ABSTRACT

How do you drive up user engagement?
What game-like design patterns get your users to complete the sign-up, bring friends and come back?
This session will expose the design patterns of engagement and incentives, including relevant metrics.
You will leave with an arsenal of 16 design patterns to:
- design effective sign-up sessions and tutorials
- promote virality
- invite return visits
- apply game mechanics beyond points and bagdes.

SXSW tweets about the talk:
"... Most rewarding talk so far at sxsw." - spony
"... Killer presentation on game mechanic design patterns..." - jonloyens
"... She spoke like a human...which was a refreshing change #SXSW."- peternovosel

About the speaker:
Nadya Direkova is a Game Mechanic and Sr. UX Designer at Google.



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Tags:
google tech talk
gamification
user interface