Getting Started with the AdWords App - AdWords In Under Five Minutes
102Get started with the AdWords App to conveniently view your campaign performance data, make changes to your account, and monitor the billing activity for your account, all from your smartphone. The app is available for both Android and iOS devices.
00:00 Hi everyone, I’m Erica from the Google AdWords team and this is AdWords In Under 5 Minutes. This video will show you how to use the AdWords app, which is now available for both Android and iOS so you can stay on top of your campaigns when you’re on the go! Let’s get started!
00:20 The AdWords app is a companion app to the desktop version of AdWords, so you can conveniently view your campaign performance data, make changes to your account, and monitor the billing activity for your account, all from your smartphone.
00:34 And keep in mind that the app is available for Manager accounts as well! To download the app you can visit the Google Play store for Android and the App store for iOS.
00:42 Swipe right to view the navigation bar to view Campaigns, find Opportunities to improve your performance, monitor your Billing Activity, visit your Account Settings, and access Help Center resources.
00:57 First let’s explore how to view your most important campaign performance data!
1:01 Visit the “Home” section to view overall performance data and select different performance metrics to view the data over time.
1:09 Swipe left to view more columns of data beyond impressions, clicks, and click through rate. Tap the pencil icon in the right hand corner to change the date range.
1:19 Just like the desktop version, you can view performance data at the campaign, ad group, ad, and keyword level.
1:26 From the Home screen, scroll down and tap either Campaigns, Ad Groups, Keywords, or Ads to view more detailed performance data. Once you tap on the campaign name, you’ll see basic information like the daily budget and status, and of course performance data like impressions and clicks.
1:42 At any level, tap the icon with three vertical bars and customize columns to make sure you’re viewing the performance data you care most about! Add and remove columns by toggling the circle on the right and reorder columns to conveniently view key metrics by pressing the horizontal bars and moving the metric to its desired order.
2:01 In addition to conveniently viewing campaign performance data, you can also take a number of actions within the AdWords app: like pausing or enabling a campaign when a new promotion is about to start, changing your daily budget to allocate more resources for campaigns that are working well, or adjusting your bids for ad groups or keywords that are driving high quality potential customers to your site.
2:23 Let’s walk through how to make these changes in the app.
2:26 To change a campaign’s status, swipe right to view the navigation bar, select Campaigns, and then select the campaign you’d like to either pause or enable. In the top box select “Edit” next to the campaign status, and toggle the circle toward the desired campaign status.
2:43 Also from this section, you can tap the current budget and enter the desired amount. Then be sure to tap Save in the upper right hand corner.
2:51 To adjust your bids (perhaps based on recommendations from the Opportunities section), tap the back arrow to return to the main campaign screen.
3:00 To set the bid at the ad group level, tap the name of the ad group. Similarly, select Edit in the top box and tap the current Maximum Cost Per Click, enter the amount desired, and tap Save in the upper right hand corner. If you’d like to adjust your bids at the keyword level, swipe down and select Keywords and follow the same steps.
3:20 And lastly, you can quickly monitor your AdWords billing activity using the app! Once again, swipe right to view the navigation bar and select Billing from the menu. From here, you can view your transaction history and payment method.
3:33 Swipe left to view your billing settings and make changes, like adding a new payment method! Also in this section, you can swipe left to view your billing profile or manage your promotional codes.
3:44 With just a few taps and swipes, you can conveniently view your campaign performance data, make a number of changes to your account, and monitor your billing activity all from the AdWords app.
3:54 To view more detailed information about the app, check out this great resource.
3:58 And to download the app, check out these links to the Play Store for Android and the App Store for iOS.
4:04 Be sure to subscribe to our YouTube channel and if you have any questions you can post them in the comment section below.
4:10 If you have further questions you can find us on social media, discuss this in the Google AdWords community, chat to an online specialist, or pick up the phone and give us a call. Thanks for tuning in and have a great day!