GNN: Star Wars "Rey" Figures and the Changing Toy Market

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Published on ● Video Link: https://www.youtube.com/watch?v=-fLDcCdwZGk



Duration: 30:07
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Captain Logan and Dan discuss the apparently calculated choice not to include the character Rey in initial Star Wars: The Force Awakens merchandising, and what the demand for that character and the backlash might mean for the toy industry moving forward.

Source: http://www.forbes.com/sites/erikkain/2016/01/25/excluding-rey-from-star-wars-the-force-awakens-toys-is-really-dumb/#7686c2715c1a

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