Google and WPP on the power of CIOs and CMOs working together

Google and WPP on the power of CIOs and CMOs working together

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Duration: 30:21
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CIOs and CMOs are working together to create smarter customer analytics and make decisions faster. In this video, Google Cloud’s president of partners and industry platforms, Tariq Shaukat, and Google’s president of Americas, Allan Thygesen, talk with Stephan Pretorius, CTO of @wpp, about how the cloud can transform the way businesses function and offer value to their clients as more and more aspects of sales and marketing are driven by data and technology. This shift has led WPP to make major investments in cloud technology.

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Tags:
Google
Google Cloud
cloud
WPP
CIO
CMO
marketing
technology
Tariq Shaukat
Allan Thygesen
Stephan Pretorius