GREE’s Andrew Sheppard - When Localization Becomes Cultural (#DICE2014 Europe)

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Variety
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Published on ● Video Link: https://www.youtube.com/watch?v=r8f35SI5d40


Duration: 19:16
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5

When you say localization - everyone's first thought is TRANSLATION! But in this era of global game distribution, developers and marketers have to do more than just translate a game in order for it to succeed. In this presentation, Sheppard will dive deep on "hyperlocalization", the associated operational and technical challenges it presents, and the very real business opportunity before us.

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Tags:
Variety
Variety Studio
Andrew Sheppard
GREE
GREE International
Global Community
Hyperlocalization
Localization
Mobile Gaming
Free-to-Play
iOS
Android
War of Nations
Rage of the Immortals
Criminal Legacy
DICE 2014 Europe
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