Growth Hacking Tricks to Help Non-Technical Marketers Leverage Their Data | Oliver Kern

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Published on ● Video Link: https://www.youtube.com/watch?v=AfTb2JP7-iw


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Duration: 24:14
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Delivered at Casual Connect Europe 2017. Growth hacking typically requires marketers to jump into the icy cold waters of data science and SQL queries. But the tools are now available to help even the least technical marketers quickly and easily build LTV models, cohorts, segmentations, Lookalikes, management dashboards and more. Oliver explains his experience with the power of data when it comes to growth, how today’s tools are taking away IT hurdles, why to avoid an over-designed infrastructure, and more.
To download slides: http://bit.ly/2mE7EjH



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Tags:
casual connect
casual connect europe 2017
data analysis
games industry
growth
keywords in marketing
leveraging data
lockwood publishing
mobile marketing
oliver kern