Advantages and Disadvantages of IP based Games | Panel
1Delivered at Casual Connect Europe 2017. Making and scaling games are getting more difficult, an IP can help your game to become successful. Through a well-known IP you can lower your user acquisition cost (e.g. reaching out to the Fan base etc.), but at the same time you are losing in a fast environment your flexibility. In this panel we want to talk about the pros and cons of making games with an IP.
Panelists: Simon Usiskin, Co-Founder & Managing Director, iQU
David Mohr, General Manager, Gamevil Europe GmbH
Sebastian Kriese, Head of Partnerships & Corporate Strategy, Wooga
Rob Zakari, EVP of Corporate Development & General Counsel, Jam City
Anatoly Ropotov, CEO, Game Insight
MODERATOR: Caglar Eger, Expert Business Development, Goodgame Studios